YAH Brew

Calling all 90s kids! YAH Brew is your spot to soak in the nostalgia of one of the coolest decades in pop culture history. (And the beer is pretty rad too!)

90s theme nights or event pop ups are common at breweries and taprooms, but at YAH Brew in Hershey, PA, the 90s rule the day EVERY day. Where else would the co-owner’s favorite beer be a German Helles Lager nicknamed “The Hoff,” a take on David Hasselhoff’s fame? If Knight Rider and Baywatch weren’t your style, maybe “Hazed by the Bell” is the IPA for you.

Interactive. Casual. Cool.

It’s not just the beer names that are 90s in nature. The space is full of 90s references. From classic music videos to pinball machines and from menu items (bite size pizza rolls!) to wall murals, guests are surrounded by throw backs. Some would see it as smart marketing. The craft beer demographic is largely people in their 30s or older, all who typically have fond memories of pop culture in the 90s. (We’re talking to you, mixed-tape-maker.) Co-owner Justin Hoak sees it as a way to break from everyday stresses. “No one hates Nintendo,” he says with a smile.

The crowd for YAH Brew is a mix of locals and visitors. Locals can walk from nearby neighborhoods and visitors in town for concerts or coasters love finding a space to “chill out man.” Whether the guests are coming from near or far, Hoak says one thing remains true; everyone will find something they like.

Yah Brew Beer

colorful cocktails at Yah Brew

You had me at Sherbert Push Pop Sour

The beer at YAH Brew is FUN. Sherbert Push Pop is a bright orange sour with sweet vanilla notes. That it’s served in a clear, stemless goblet-like vessel just adds to the fun. Hoak says the bright colors of the beers and cocktails are by design. “They advertise for us,” he says.” People love snapping photos of the vibrant flights, and the social media buzz ensues.

Brewbuster Mug Club

Free beer every Thursday? Sign us up! For a $100 membership fee, YAH Brew Brewbusters receive perks like a free craft beer every week, themed glassware, merch and to-go discounts, and a membership party.  “Be kind. Rewind,” might be a thing of the past, but Brewbusters are out here making new friends and new memories.

Brunch and Bites

YAH Brew’s Sunday Brunch is popular with out-of-town guests looking for one last dose of 90s fun before heading home. If you’re looking for a beer alternative, the brunch cocktail menu features up to eight unique Bloody Marys. Pepper Whisky Bacon Bloody Mary? Totally on brand with YAH Brew’s outside-the-box approach. Daily menu items tend to have a keep-it-casual theme. No doubt Mario and Luigi would drool over the Super Smash Burger! Enjoy indoor seating of grab a warm weather spot on the patio under the Hershey Kisses-shaped street lights.

While most of Hershey is rightly themed around chocolate, YAH Brew delivers a different kind of fun. The beers take you on a flavor ride, and easy going atmosphere will make you want to come back for more. It’s just – FUN. No frills. No fancy. Just pure, nostalgic, FUN.

Dining at YahBrew

YAH Brew, located 251 W Chocolate Ave, Hershey, PA 17033, is on the Hershey Harrisburg Brew Barons Beer Trail.  Download the free mobile app to find YAH Brew and other craft breweries to explore.

Couple tasting flight at Yah Brew