Some would say it's "The Great American Chocolate Bar" because its milk-chocolatey taste is recognized and beloved by so many. Others, though, would say it's "The Great American Chocolate Bar" because its creator embodied all that is good about the American Dream. Milton S. Hershey failed - and failed again - before building his iconic chocolate company. But when he finally succeeded through hard work and grand vision, he made it his life's mission to build up the people around him. In doing so, he did not just build a candy company. He built a town. A community. He built a human legacy that is so much greater than the confections that bear his name.

The Hershey story is one of family and philanthropy. One of stewardship and success. The Hershey story is honored and preserved in a place so simply but aptly named - The Hershey Story, The Museum on Chocolate Avenue.

Hershey's Story

In a town where the streets smell like chocolate and are lit by the glow of Kiss-shaped streetlights, the museum takes guests on a journey through Mr. Hershey's life and legacy. Though Hershey and wife Catherine ("Kitty") did not have children of their own, they dedicated time and resources to philanthropies that support underprivileged children and encourage cultural enrichment of not just children but the entire community. The museum highlights these endeavors in addition to showcasing artifacts from the earliest days of the Hershey Chocolate Company. See original factory equipment before moving on to modern, interactive exhibits that educate visitors about the chocolate-making process. Tie on an apron and step back in time to see what it was like to work in a chocolate factory in the early 1900s. Do you have what it takes to pack, stack, measure and mold? 

Mr. Hershey's two passions - chocolate and education - melt together in The Chocolate Lab. Tour the museum, and then sit in on a class where you'll not only learn about the chocolate making process, but also make your own treat to take home and enjoy. 

Chocolate Lab at The Hershey Story Museum in Hershey, PA

Did You Know

Milton Hershey did not first become rich because of chocolate. He found his first success with the Lancaster Caramel Company.

Milton Hershey purchased a ticket for Titanic's maiden voyage. He left Europe early on another ship to take care of business at home.

Milton Hershey kept thousands of workers employed during the Great Depression. While building projects came to a silencing halt across the country in poor economic times, Hershey moved forward with the iconic Hotel Hershey, a community center (that houses the grand Hershey Theatre), and more.