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VHH Launches Brew Barons Beer Trail Fall Promotion

Fall-themed Harvest & Hops Brew Barons Beer Trail Logo

Visit Hershey & Harrisburg Announces Harvest & Hops Fall Craft Beer Tour

The year-round Brew Barons Beer Trail and its seasonal promotions like Harvest & Hops support the local brewery industry and the entire Dauphin County hospitality industry by driving local economic impact through tourism.

Note to editors: Logo file and b-roll can be found via this Dropbox link >> https://www.dropbox.com/sh/aawbn1ze5enj94v/AABpDRDlgC7p2tmG_AFd_8dTa?dl=0

Harrisburg, PA (October 6, 2022) -- Visit Hershey & Harrisburg (VHH) today launched Harvest & Hops, a Brew Barons Beer Trail seasonal mobile app promotion. The Brew Barons Beer Trail is a year-round interactive mobile experience designed to draw visitors to more than 30 participating craft breweries and tasting locations in the Hershey Harrisburg Region. Brew Barons seasonal app promotions like Harvest & Hops are add-on experiences that offer extended opportunities to engage with the craft breweries plus limited-edition prizes.

Taps will be open on the Harvest & Hops promotion between October 6 and November 30. Guests who use the mobile app to check in at 10 participating breweries during that time will earn a limited-edition Brew Barons waffle knit beanie. Guests can also continue to check in on the original Brew Barons app to earn tiered prizes.

“Seasonal trail promotions allow us to re-engage craft beer enthusiasts who are already using the Brew Barons app and also offer an opportunity for us to reach new consumers in our efforts to support the local craft breweries through tourism,” said VHH President & CEO Mary Smith. “Beer tourism is a strong economic driver, and the variety of breweries within a short distance of the Capital City and Hershey, PA make our region attractive for craft beer enthusiasts looking for their next tour experience,” Smith continued.

The Brew Barons Beer Trail and its seasonal mobile promotions (Leprechauns & Lagers launched in Spring 2022) help to drive economic impact not just to the local breweries, but to businesses across Dauphin County. 

Beer tourists typically travel in a party of 4, stay for at least one overnight, and spend an average of $252.38 per person per trip (Bowers, Economic Impact of Beer Tourism in Kent County (2019)).

How to Participate in Harvest & Hops

To participate, guests will download the free Brew Barons Beer Trail mobile app and sign in as a new user. The Harvest & Hops icon will appear on the app’s home screen throughout the promotion.

Mobile app users can see which breweries are nearby, mark their favorites, and search upcoming events like live music or special releases. Brewery guests can earn Brew Baron-themed prizes as they accrue check-ins at locations via the mobile app.

Harvest & Hops Prize: Check in at 10 locations using the Harvest & Hops tour to earn a limited-edition waffle knit beanie with leather logo patch. (October 6 - November 30)

Brew Barons Prizes: Earn a collectible deck of Brew Barons playing cards with seven (7) check-ins. Earn an ale-can glass with fifteen (15) check-ins. Earn a stainless-steel growler by accumulating twenty-one (21) check-ins. (Year-round)

The list of participating breweries for each trail is identical. Brewery guests can check in on both trails during a brewery visit it is their first visit or check in on the Harvest & Hops section of the app if they’ve already checked in to the Brew Barons tour during a previous visit.

Find complete details at www.brewbarons.com.

Participating Breweries & Tasting Locations

There are nearly 500 craft breweries in Pennsylvania according to the Brewers Association. We’re proud to have the following 30+ craft breweries and tasting locations participating on the Hershey Harrisburg Brew Barons Beer Trail and the Harvest & Hops special tour event.

  • Al's of Hampden/Pizza Boy Brewing Co.
  • Appalachian Brewing Company (Harrisburg)
  • Appalachian Brewing Company (Mechanicsburg)
  • Boneshire Brew Works
  • Boneshire Taproom: Taps@SoMa
  • Cox Brewing Company
  • Englewood Brewing
  • Ever Grain Brewing Co.
  • Grateful Goat Brewing & Provisions
  • Hemauer Brewing Company
  • Howling Henry’s Brewing
  • Lancaster Brewing Company - Harrisburg
  • Liquid Noise Brewing Co.
  • Lovedraft’s Brewing Co.
  • Marzoni’s Brick Oven & Brewing Co.
  • Mellow Mink Brewing Co.
  • Official BBQ & Brewery
  • Rotunda Brew Pub
  • Rotunda Brewing Company
  • Rubber Soul Brewing Co.
  • Spring Gate Brewery
  • Tattered Flag Brewery and Still Works
  • Tattered Flag at Hollywood Casino
  • The Brewery at Hershey
  • The Millworks Brewery
  • The Vegetable Hunter Brewery
  • The Watershed Pub (Millworks Brewery)
  • Tröegs Independent Brewing
  • Wolf Brewing Co.
  • Zeroday Brewing Company Midtown Taproom
  • Zeroday Outpost at Broad Street Market
  • Zeroday Outpost at Midtown Cinema



Beer Money

Tens of millions of adults visit U.S. craft breweries while traveling. The Brewers Association’s latest data shows that Pennsylvania craft breweries ranked 2nd in the nation by contributing approximately $5.4 billion in economic impact. PA ranks 2nd in production, brewing more than 3.2 million barrels in 2021.

Visit Hershey & Harrisburg Experience Development

The Brew Barons Beer Trail is one of several VHH Trails & Experiences & Cultural Guides designed to present the region’s tourism assets in a way that’s focused on – and useful to - a variety of specific audiences.

  • Brew Barons Beer Trail
  • Adventure Trail
  • Chocolate & More Sweet Treat Trail
  • The Black Travel Experience
  • Murals & More – A Walk of Art
  • ¡Bienvenido! (The Latino Tourism Initiative)




Visit Hershey & Harrisburg is the official non-profit partnership-based Destination Marketing Organization (DMO) leading economic growth through destination sales, consumer marketing, public relations, and tourism development in Dauphin County, Pennsylvania. The organization, accredited by Destinations International since 2010, is committed to actively marketing the tourism assets in the Hershey & Harrisburg Region to business and leisure travelers both domestic and international. The bureau also leads regional sales efforts to attract meeting and event organizers, sporting event producers, and group tour leaders. For more info: VisitHersheyHarrisburg.org.

Author: Allison Rohrbaugh | Visit Hershey & Harrisburg