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VHH Announces President & CEO

Sharon S. Myers to lead destination tourism efforts effective March 31, 2025

(Harrisburg, PA | January 30, 2025) – Visit Hershey & Harrisburg today announced that its Board of Directors has unanimously approved Sharon S. Myers to be the next VHH President & CEO.

“On behalf of the Board and VHH staff, I’m thrilled that Sharon will be leading Visit Hershey & Harrisburg’s tourism destination marketing efforts in Dauphin County effective March 31, 2025,” said VHH Board Chair Clint Cullison.

With nearly two decades of experience in the Hershey Harrisburg hospitality sector and more than 38 years in the industry - most recently as Executive Director of The Pennsylvania Farm Show Complex & Expo Center - Myers brings a wealth of knowledge, leadership, and passion for promoting the region to this role. Prior to the Farm Show Complex, Myers extensive experience included roles as VHH Director of Sales and VHH Vice President of Operations.

“I am honored to take on the role of President & CEO of Visit Hershey & Harrisburg,” said Myers.  “Having worked in this vibrant and inspiring region for many years, I have seen firsthand the incredible impact that true collaboration can bring.  Our unique combination of rich history, world-class attractions, unique venues and diverse tourism culture makes this an exciting time to lead VHH. I look forward to collaborating with the current VHH team, community partners, state and county leaders and regional industry experts to continue driving growth, welcoming visitors, and showcasing all that this region has to offer.”

Myers’ career has provided her a deep understanding of both the local community and the tourism landscape. Her extensive experience will be invaluable as the organization works to further promote Dauphin County as a premier destination for travelers. Visit Hershey & Harrisburg looks forward to Myers’ leadership in expanding its outreach efforts, promoting local businesses, and ensuring that visitors have an exceptional experience in the region.

The CEO Search Committee was led by John Longstreet (Hospitality Leaders Group, LLC & former Executive Director of Pennsylvania Restaurant & Lodging Association). The nationwide search identified 33 elite candidates including more than 20 CEOs or Sr. Team Members from Visitors Bureaus and State Tourism offices plus Attraction Presidents, Association Executives, and other proven community leaders with strong ties to the tourism industry.

The Search Committee selected Myers as a servant leader whose credentials, personal growth & development, vast industry experience, and values have been demonstrated to be the best match for the VHH leadership role. 

Sharon S. Myers
Above: Sharon S. Myers

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ABOUT VISIT HERSHEY & HARRISBURG
Visit Hershey & Harrisburg (VHH) is the official non-profit 501c6 partnership-based Destination Marketing Organization serving Dauphin County. Visit Hershey & Harrisburg is responsible for developing and executing comprehensive sales, marketing, and communication programs to compete for leisure, business, group, and sporting event travel market segments among leading and national destinations. VHH seeks to generate economic growth and stability through the marketing and promotion of travel to the Hershey Harrisburg region and to coalesce, develop, and expand its hospitality industry, products, and workforce.

Author: Allison Rohrbaugh | Visit Hershey & Harrisburg