On National Beer Day, Visit Hershey & Harrisburg Celebrates the
Brew Barons Beer Trail 5th Anniversary
Dropbox asset link >> Credit Visit Hershey & Harrisburg >> https://bit.ly/brewbarons5th
Harrisburg, PA (April 7, 2025) - Cheers to 5 Years! Visit Hershey & Harrisburg (VHH), is celebrating the 5th Anniversary of the Hershey Harrisburg Brew Barons Beer Trail. The Beer Trail is a free, interactive mobile app featuring 25+ craft breweries that allows guests to find breweries, check in, and earn prizes. The app has been reset to encourage both new sign-ups and reengagement from past guests.
“The Hershey Harrisburg Region is a premier craft beer destination. The wide variety of craft breweries, paired with their proximity to the iconic attractions, diverse arts & culture, live events, and outdoor recreation opportunities, draw craft beer enthusiasts and casual tasters alike to enjoy a complete destination experience,” said VHH President & CEO Sharon S. Myers.
The most recent data from the Craft Brewers Association (2023) shows the craft beer industry contributed $5.4 billion to Pennsylvania’s economy and supported more than 30,000 jobs. “Visit Hershey & Harrisburg’s investment in promoting the Brew Barons Beer Trail both locally and to audiences in defined drive markets elevates awareness of our region’s variety of craft breweries, ensuring that ready-to-taste-and-travel guests keep our region top of mind when planning their next getaway,” said Myers.
5th Anniversary highlights include all-new prizes for guests interacting with the mobile app in 2025, the upcoming release of three versions of the “Baron V” summer craft beer collab project, the introduction of the new Brew Barons mascot, and multi-media promotion efforts including ad campaigns, brewery profiles and videos, and event sponsorships.
“Baron V” Summer Craft Beer Collab
Three unique craft beer collabs will be released this summer. Three groups of four breweries each are working on recipes for their version of Baron V – named to honor the Beer Trail’s 5th anniversary.
“Craft beer enthusiasts seek out new flavors,” said Myers. “Having three limited-time releases available at different locations at different times throughout the summer is an exciting way to cross promote the breweries and to drive more visitors to their doors,” she continued.
Baron V Shandy – Brewed at Zeroday (Late May release)
Available at: Brewery at Hershey, Hemauer Brewing Co., Yah Brew Co., Zeroday Brewing Company
Baron V Margarita Gose – Brewed at Wolf (Early June release)
Available at: Bonshire Brew Works, Englewood at Hershey, Lancaster Brewing Company–HBG, Wolf Brewing Co.
Baron V Wit – Brewed at Snitz Creek (4th of July release)
Available at: Lindgren Craft Brewery, Shy Bear, Snitz Creek, Tröegs Independent Brewing
About the Brew Barons Mobile App
Visitors can download the Brew Barons Beer Trail mobile app to find breweries nearby, mark their favorites, and earn Brew Baron-themed prizes as they accrue check-ins via the mobile app. Six (6) check-ins will earn the “Entrepreneur” set of Brew Barons Beer Trail coasters. Guests become a “Visionary” with 12 check-ins and earn an anniversary logo cup. With 20 check-ins, guests become a “Brew Baron” and earn a 5th Anniversary cooler bag. Guests can check in throughout 2025. Details at BrewBarons.com.
Since the Brew Barons Beer Trail launched in 2020:
• More than 7,300 people have signed up for the free mobile app.
• More than 51,900 total check-ins have been logged at participating breweries.
• More than 4,100 Brew Barons themed prizes have been awarded.
• There have been more than 330,000 website visits to BrewBarons.com.
2025 Brew Barons Beer Trail Mobile App Participating Locations
Al’s of Hampden (Pizza Boy)
Boneshire Brew Works
Boneshire Taproom: Taps@SoMa
Ever Grain Brewing Co.
Grateful Goat Brewing & Provisions
Hemauer Brewing Co.
Lindgren Craft Brewery
Liquid Noise Brewing Co.
Lancaster Brewing Company – Harrisburg
Rotunda Brew Pub
Rotunda Restaurant & Brewery
Rubber Soul Brewing Co.
Shy Bear Brewing at Hershey Fresh Market
Snitz Creek Brewery
Snitz Creek – Palmyra
Beerded Goat Brewing Co.
Englewood at Hershey
Millworks Brewery
The Vineyard and Brewery at Hershey
Watershed Pub (Millworks)
Tröegs Independent Brewing
Wild Rabbit Pies & Pints (Ever Grain)
Wolf Brewing Co.
YAH Brew Co.
Zeroday Brewing Company - Midtown Taproom
Zeroday Øutpost at Broad St Market
Zeroday Øutpost at Midtown Cinema
Zeroday Øutpost at Hershey Fresh Market
The Brew Barons Beer Trail is part of the Visit Hershey Harrisburg Trails & Experiences initiative designed to provide uniquely cultivated experiences in ready-to-explore guides and applications.
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Media Contact
Allison Rohrbaugh | Director of Communications & Content
allison@hersheyharrisburg.org |717-231-2980
ABOUT VISIT HERSHEY & HARRISBURG
Visit Hershey & Harrisburg (VHH) is the official non-profit 501c6 partnership-based Destination Marketing Organization serving Dauphin County. Visit Hershey & Harrisburg is responsible for developing and executing comprehensive sales, marketing, and communication programs to compete for leisure, business, group, and sporting event travel market segments among leading and national destinations. VHH seeks to generate economic growth and stability through the marketing and promotion of travel to the Hershey Harrisburg region and to coalesce, develop, and expand its hospitality industry, products, and workforce.
