Career Connections Speakers and Panelists

Dauphin County Commissioner George Hartwick III

George P. Hartwick III, Dauphin County Commissioner

From his earliest days as a scholar-athlete in the blue-collar town of Steelton, George P. Hartwick, III has worked hard for everything he has and does.

His never-say-die spirit has led to numerous awards, a rapid climb to national recognition in the field of human services, and dramatic gains in Dauphin County’s economy, cultural diversity, human service delivery, and quality of life.

From new housing projects and a deliberate focus on cultural inclusion to cutting-edge strategies to cope with mental illness in prison, the opioid epidemic, keeping families together and more, George has pushed hard for ideas and innovations that transform lives –and he has succeeded. 

 

 

Amanda Woit HeadshotAmanda Woit, Associate Director, Professional Development and Campus Engagement Center for Industry Engagement - School of Sport, Tourism and Hospitality Management, Temple University 

Amanda Woit is the Associate Director of Professional Development and Campus Engagement in the School of Sport, Tourism and Hospitality Management at Temple University. She is a "success sherpa" in that her work is geared towards guiding and helping some 800+ undergraduate and graduate students navigate and engage in professional development, experiential learning, and career management. Amanda also assists with industry partner development, designing and presenting professional development training and manages STHM's extensive experiential learning model. 

Amanda has a Bachelor of Arts in Sport Management, and Master of Science of Sport Business from Cardinal Stritch University and has 13 years' experience in higher education having worked in admissions, career services, and athletics; Formerly Amanda was a Professor of Sport and Entertainment Management at Concordia University – Wisconsin teaching Sport and Entertainment, Hospitality and General Business in their School of Business and Management with a dedicated focus in experiential learning and development. In addition to her academic background, she has worked in and with professional, collegiate, and recreational sports, specifically in marketing, events, and client experience. 

 

Jaime Berger Head ShotJamie Berger, Proprietor, C&J Catering and Events 

Berger founded C&J Catering and Events in January 2005, from her home. Under Berger’s direction, C&J Catering holds numerous exclusive Contracts in Central Pennsylvania including catering services for the Dixon University Center & Offices of The Pennsylvania State System of Higher Education, Pennsylvania Game Commission Training School, Rite Aid Corporation, and PA College of Science and Technology.  

More than just a caterer, Berger lead C&J Catering in the successful opening of the Restaurant services at the Capitol Restaurant in our State’s magnificent Capitol Building in the East Wing Rotunda. This restaurant location serves more than 1000 people per day, five days per week, year-round. Her outside-the-box approach caught the eye of the Department of General services with an award in 2011 of the restaurant and dining services, beating out several large-scale, national food service management companies. In 2019, the contract was re-bid and awarded to C&J Catering with a contract that extends an additional 10 years. The service renewal is due to the excellence in food, service, cleanliness and guest satisfaction her company has become known for.  

C&J also exclusively represents unique client and event locations such as The AACA Museum of Hershey, The 903 in Middletown, PA and has most recently been awarded the Contract for exclusive food and beverage service at The Farm Show Complex and Expo Center which hosts more than 200 unique events per year, hosting hundreds of thousands of guests in its one million square foot facility—the first full award of its kind to a small, woman owned business.  

Berger has expanded her company offerings to event production, rentals, floral & design as well as furniture and props with her full-event management approach to the hospitality industry.  

C&J Catering employs more than 60 full-time and 80 part-time employees and has an additional event production location in Jacksonville, Florida. Berger’s vision has driven the incredible growth of C&J Catering. From a start-up with less than $25,000 in sales in 2005 to a multi-unit hospitality giant; her ideas and forward thinking have paved the way for small, women and diverse businesses to improve the future of the hospitality industry.

 

GreggGregg Cook, Executive Director, Hershey Harrisburg Sports & Events Authority  

A native of Central Pennsylvania, Gregg has spent over thirty years in the sports field in the Hershey Harrisburg Region, after graduating from Penn State University. After serving stints with the Harrisburg Senators, Hershey Bears, Harrisburg Heat and Harrisburg Stampede, as well as several media outlets in the market, he now has nearly 20 years in the sports tourism field, the last 6 as Executive Director of the Hershey Harrisburg Sports & Events Authority. 

HHSE owns and operates the annual Big 26 Baseball Classic, and is involved with dozens of other sports competitions and special events in the region each year, including multiple PIAA state championships, amateur basketball, volleyball, lacrosse and hockey tournaments, MECUM and Chocolate Fox car shows, and most recently, esports competitions as well. 

Gregg also handles the play-by-play on webcasts of Penn State Harrisburg men’s and women’s basketball games. In his free time, he enjoys playing golf and following all the sports teams at Trinity High School and Penn State. 

 

Terri Elfner Head ShotTerri Elfner, Opening Manager, Springwood Hospitality 

A native to the Central PA region, Terri has grown within the hotel industry. She started her career with Crown American where she worked as server for restaurants and banquets before advancing into an administrative position and eventually into the sales Department. Shortly after finding her way to the Director of Sales position, Terri became a General Manager with Crown American. 

After almost 25 with Crown American, Terri began working with Springwood Hospitality in 2006. She is now the Opening Manager where she travels the East Coast opening new properties for the group. In the last few years she's opened hotels such as Tru by Hilton in York | Hershey and Lanacaster,  Home 2 Suites, York, Harrisburg, Lancaster, Rochester, NY and Martinsburg, West Virginia, Dual brand Tru/Home2 Suites | Easton, PA, and The Wilbur Tapestry Collection in Lititz PA. She is currently Opening Springhill, Marriott in  Camphill PA.

 

John Longstreet headshotJohn H. Longstreet, President & CEO, Pennsylvania Restaurant & Lodging Association 

John Longstreet is president & CEO of the Pennsylvania Restaurant & Lodging Association. The PRLA represents Pennsylvania’s 26,000 restaurants and 1500 hotels, and 50 destination marketing organizations by promoting, protecting, and improving the hospitality and tourism industry in the Commonwealth of Pennsylvania and beyond. It also provides the unified voice for the travel & tourism industry in the Commonwealth. With over 3000 members, PRLA is among the largest hospitality associations in the United States and only one of six state associations that represent the entirety of the industry including restaurants, hotels, and travel & tourism. 

Prior to taking the helm of the PRLA, Longstreet was president & CEO of Quaker Steak & Lube, the fastgrowing casual dining chain. During his four-year tenure, the company posted record growth, expanding from 38 to 65 restaurants in 17 states and Canada. Prior to leading Quaker Steak & Lube, Longstreet was executive vice president of ClubCorp USA, which operates more than 160 golf and business clubs around the country. He also served as senior vice president at Bristol Hotels & Resorts, the largest independent hotel management company in North America, and was vice president of Intercontinental Hotels Group. While at both Bristol and ClubCorp, Longstreet spearheaded the development of and oversaw the HR functions for the organizations, each of which had nearly 20,000 employees.  

Longstreet has been a featured speaker about customer service at Lakewood Publications' Closing the Service Gap Conference and the Planning Forum's Strategic Management Conference and has addressed management groups from numerous Fortune 500 companies. He has served on panels at numerous industry conferences including the Restaurant Leadership & Finance Conference, MUFSO, the Southwest Food Expo, and the International Franchise Association Emerging Franchisor Conference. Longstreet also appeared on the Fox Business Network’s Neil Cavuto show. He has served as The Executive in Residence at Cornell University, where he is a periodic lecturer, and is a member of the Cornell Council.  

He has a longtime record of community service, including serving two terms as Mayor of Plano, Texas, a city of more than 250,000 residents. During his tenure as Mayor, Plano was ranked the fifth fastest growing and among the safest cities in the nation. More than fifty new companies moved to Plano during Longstreet’s two terms in office. Longstreet was appointed by Texas Governors Bill Clements and George W. Bush to statewide commissions. Longstreet has served on the executive board of the North Texas Commission and the Dallas Regional Mobility Coalition. He was President of the Metroplex Mayors Association. Additionally, he served on the Texas Attorney General’s Municipal Advisory Committee.  

Longstreet has been Secretary and Treasurer of the United Way and is a past President of the Plano Rotary Club, where he was named an Honorary Paul Harris Fellow. He has served as a director of the Penn Northwest Development Corporation and on the Board of the National Restaurant Association. Longstreet is currently on the Board of Directors of the Council of State Restaurant Associations and serves as secretary/treasurer on the Board of the International Society of Hotel Associations. He is a director on the Advisory Board at Penn State’s School of Hospitality Management as well as on the Slippery Rock University Hospitality Foundation Board.  

A Cornell University graduate with distinction from the School of Hotel Administration, John and his wife, Brenda have two children, John & Liz, also Cornell grads.

 

Joseph Joe Masarro Head ShotB. Massaro, Regional Director of Operations, Greenwood Hospitality, Hilton Harrisburg 

Joe opened the Hilton Harrisburg in 1990 as the Director of Convention Services, has since held positions as Director of Sales, Corporate Director of Marketing and Hotel Manager. In 2006, he was promoted to the position of General Manager.  

In 2017 Joe was promoted to Regional Director of Operations supervising eight hotel, restaurant and catering operations for Greenwood Hospitality. 

Joe has served as Chairman of the Board of the Pennsylvania Tourism & Lodging Association, Chairman of the Board for the Hershey Harrisburg Regional Visitors Bureau, President of the Greater Dauphin County Lodging Association, Chairman of the Board of the Harrisburg Downtown Improvement District and a Director on the governing board of the Harrisburg Regional Chamber.    He currently Chairs the Harrisburg Young Professional's Advisory Committee and volunteers for Tres Bonne Annee.   

Joe is an American Hotel and Lodging Association “Certified Hotel Administrator” and a Society of Wine Educators, Certified Specialist of Wine. He is a past Central Penn Business Journal "Forty Under 40 Award" recipient and was named “General Manager of the Year” in 2007 by the Pennsylvania Tourism and Lodging Association.  He also received the “Excellence in Travel and Tourism Award” from the Pennsylvania Convention and Visitors Bureaus. 

A husband and father of three daughters, Joe resides in Lower Paxton Township where he volunteers for varies charity fundraisers and projects. 

 

Christine Cleaver Head ShotChristine Cleaver, M.Ed., Assistant Professor & Program Director, School of Sport, Tourism and Hospitality Management at Temple University  

Christine A. Cleaver is on a non-tenure-track appointment at Temple University's School of Sport, Tourism and Hospitality Management. Professor Cleaver uses an experiential learning teaching strategy in facilitating her courses creating a synergy between academics and industry. 

Cleaver’s professional experience includes management of a full-service event management and event production company, and additional roles in marketing, organizational leadership, production management, and social media content generation and leadership. 

 

 

 

Diane McGraw Head ShotDiane McGraw and The Dare to Dream Experience 

Diane McGraw has been a nationally recognized leader in the sports and entertainment and tourism industry. She is currently the President of McGraw Productions, a production, marketing, and management company specializing sports, entertainment, tourism, branded entertainment, special event production, film and video production. 

Most recently, she served as the Executive Director of Travel, Tourism and Film for the Commonwealth of Pennsylvania, overseeing the promotion of 11 regions and 9 regional film offices, marketing the State both domestically and internationally as a major tourist destination and as a premiere film, TV and commercial production location.  

In 1996, Diane was recruited by the Mayor of Los Angeles and launched the LA Sports & Entertainment Commission. She recruited a “Who’s Who” in sports and entertainment to serve on the Commission’s board; secured the Grammy Awards as the first premiere event in the Staples Center and a $1M Grant from AEG for the Grammy Cares Foundation. On behalf of the city, she hosted the American Music Awards, MTV Awards, Nickelodeon Kids Choice Awards and relocated the LA Film Festival from Santa Monica to the City of Hollywood (now the AFI Film Festival.) 

In 1988, Diane became one of the country’s first female executives representing the sports and entertainment commission industry where she marketed and promoted 4 major U.S. cities as President of the Los Angeles Sports and Entertainment Commission, President of the Central Florida Sports Commission, President of the Louisville Sports Commission and Executive Director of the Philadelphia Sports Congress. She has bid for, hosted and promoted major international and national events including the 1994 World Cup Soccer Championships, PGA & Sr. PGA Championships, Ryder Cup, AVP Volleyball, Ford Ironman, Major League Baseball All Star Game, NHL All Star Game, Army Navy Game and several U.S. Olympic and NCAA championship events, to name a few.  

Diane began her professional career in New York, as the Executive Assistant to the President/NY Board of Directors of the Screen Actors Guild (SAG) and the President of the Astoria Motion Picture Studios (now Kaufman Studios) in Queens. In 1978, she secured rights to the rights to the I LOVE NY logo and produced the I Love NY Pro-Celebrity Tennis Tournament held at Forest Hills and National Tennis Center in Flushing Meadows, NY, which launched her in a career in sports.  

She has served on the 1997-98 Grammy Host Committee, Women’s Sports Foundation Community Advisory Board, the 1994 World Cup Orlando Host Committee, 1994 World Cup Philadelphia Bid Committee, Southern California U.S. Olympic Committee, Sr. PGA LA Host Committee and the US Field Hockey Federation Board of Directors.  

Diane was inducted into National Association of Sports Commissions Hall of Fame and first female of the inaugural class of 2017; was awarded the Central Florida Leadership Award by the Central Florida Sports Commission and recipient of the 2015 Golden Artemus Award, presented by the European American Women’s Coalition.  

She is currently working on a project on behalf of Sport at The Service of Humanity, founded by Pope Francis, the Vatican, UN and the IOC.  

Diane was married to the late Tug McGraw, World Champion relief pitcher for the Philadelphia Phillies and NY Mets. She has 3 sons, Christopher, Ian Matthew, stepdaughter Cari, and stepsons Mark and Tim.