See official announcement on new ride coming to Hersheypark in 2019.


Issued August 2, 2018 by Hershey Entertainment & Resorts Company

Media Contact: Kaylee Dugan at

P: 717-520-5158 / C: 717-203-3113

Reeses Cupfusion Logo 2018

Reese's Cupfusion to debut Summer 2019

(Hershey, PA - August 2, 2018) – Hersheypark, the 121-acre amusement park in Pennsylvania's Hershey & Harrisburg Region announced today its plans for a brand new interactive dark ride, Reese’s Cupfusion.

The all-new Reese’s Cupfusion attraction merges the world’s love of chocolate and peanut butter with a dark ride experience and state-of-the-art, multi-level game player technology that has something for everyone.

The new interactive attraction will be located in Founder’s Way and is slated to debut for Summer of 2019.

“We are thrilled to announce the one-of-a-kind gaming attraction that is Reese’s Cupfusion,” said Kevin Stumpf, VP of Sports & Attractions at Hershey Entertainment & Resorts. “We pride ourselves on creating unique and memorable family experiences that can only be enjoyed at Hersheypark and this new attraction will do just that.”

Reese’s Cupfusion will engage multiple senses during the ride; sight, smell, touch and sound.

The love for Reese’s is the center of it all as guests experience interactive family game play throughout the attraction with multiple ways to earn points.

The rider becomes a Reese’s Agent Trainee at Reese’s Central, a futuristic factory that runs on Reese’s Spirit.

At the heart of Reese’s Central is the legendary Crystal Cup, which collects and amplifies the love of chocolate and peanut butter to create Cupfusion Energy that powers the factory.

As a Reese’s Agent Trainee, it’s the guests’ mission to protect the Crystal Cup and  ensure that the factory keeps running under the guidance of Commander Cup, a new character to be introduced in 2019.

Other new characters like Mint the Merciless and The League of Misfit Candy are always around the corner trying to steal the Crystal Cup for their own “evil” purposes.

Guests can unlock additional features and try to beat their score with every ride to become a Reese’s Legend in the Hall of Fame.

Sally Corporation is the manufacturer of the attraction and Raven Sun Creative will handle the design elements of Reese’s Cupfusion.

The ride is family-friendly with a height requirement of a Kisses category and up (36” and up). Kisses and Reese’s height categories must be accompanied by a supervising companion to ride.

The new attraction joins more than 70 rides available for guests during the 2019 season at Hersheypark Amusement Park as part of a 3-parks-in-one Hersheypark admission, including ZooAmerica North American Wildlife Park and The Boardwalk At Hersheypark water park.

Unlimited visits to Hersheypark is just one of the many benefits of purchasing a 2019 Hersheypark Season Pass. Purchase by September 30, 2018, for 8 payments of less than $19 and the best price of the year.

For information about the new attraction, 2019 Hersheypark Season Passes, offers and more, visit

To stay current on all the happenings at Hersheypark, please connect with our branded social media channels – Hersheypark on Instagram, Facebook and Twitter and #Hersheypark2019.

To view the mission video, go to


About Hersheypark: Hersheypark was founded in 1907 by chocolate magnate Milton S. Hershey as a picnic and pleasure grounds for the employees of his chocolate factory and the residents of the town of Hershey. Today the park has grown to 121-acres with more than 70 rides and attractions, including 13 exhilarating roller coasters. Included in the one-price admission of Hersheypark amusement park is The Boardwalk at Hersheypark water park, with 14 unique water attractions and 29 private rental cabanas; and ZooAmerica North American Wildlife Park, an 11-acre, walk-through zoo that cares for more than 200 animals representing more than 60 species. In addition, the Park features live daily entertainment, retail shopping, family games and numerous food and beverage options. To stay current on all the happenings at Hersheypark, please connect with our branded social media channels – Hersheypark on Instagram, Facebook and Twitter plus Snapchat as Hersheyparksnap. For information about Hersheypark, visit

About HE&R: Hershey Entertainment & Resorts is a world-class entertainment and hospitality company dedicated to preserving the legacy of Milton S. Hershey. Founded in 1927 by Milton S. Hershey, HE&R and its subsidiaries own and/or operate the Hersheypark Entertainment Complex, Hersheypark Arena & Stadium, ZooAmerica North American Wildlife Park, Hershey Bears AHL Hockey Club, Giant Center, The Hotel Hershey, Hershey Lodge, Hersheypark Camping Resort, The Spa At The Hotel Hershey, Hershey Country Club and Hershey Golf Collection, Hershey Nursery, and Hershey Laundry & Dry Cleaning. For additional information about HE&R, visit

Trademarks appearing in bold are owned or used by Hershey Entertainment & Resorts Company under license or with permission. All rights reserved.

Hershey Entertainment & Resorts is proud to help fulfill the dream of our founder, Milton S. Hershey, by providing value to Milton Hershey School, the largest home and school in the world, as it continues to provide opportunities for children in need.