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PA Farm Show Complex is a Cash Cow for Regional Economy

Published: Oct 30, 2012

Harrisburg, PA – Since the state’s first agriculture show, hosted by William Penn in Philadelphia in 1686, farmers have gathered across Pennsylvania to showcase their farm successes, hear about new technology and talk with old friends.

The first annual statewide exhibition, the Pennsylvania Corn, Fruit, Vegetable, Dairy Products and Wool Show, was held in Harrisburg in 1917 and covered just 10,000 square feet and attracted 5,000 people. By 1927, attendance grew to 50,000, and in 1931 the show was officially named the Pennsylvania Farm Show and housed in a new building located on reclaimed land on the outskirts of Harrisburg.

Today that building, the Pennsylvania Farm Show Complex and Expo Center (FSC), maintains whispers of the past. When you walk through its doors, you can almost smell the welding and hear the clank of metal from the building’s time as a wartime factory, or see show animals being unloaded from rail stock cars.

Now the complex hosts more than 300 events and meetings and welcomes in excess of one million visitors annually. While agriculture remains at the heart of its function, the modern building is home to trade shows, sporting events, conventions and more. It features nearly one million square feet of flexible exhibit space under one roof and plenty of parking, and easily hosts a variety of events and meetings at the same time. Just last year, the original part of the building was remodeled and is now home to the Keystone Conference Center, adding more options for smaller meetings.

A cash cow for the regional economy, the complex brings more than $350 million in economic impact into the Harrisburg area each year because of visitor spending at restaurants, hotels and shopping and tourism spots. The building’s namesake event in January brings more than 400,000 visitors and about $90 million to the region. Next year (2013), the State Games of America (SGA) expects to bring 10,000 people to Harrisburg, while the American Rabbit Breeders Association national convention in October 2013 and Mennonite World Conference in July 2015 will draw 15,000 people and $40.5 million in economic activity.

“The Pennsylvania Farm Show Complex and Expo Center is bringing money to Pennsylvania, and it will continue because of our dedicated Farm Show team,” said George Greig, PA Secretary of Agriculture. “Nearly 60 full-time staff and 30 seasonal workers offer unmatched customer service. They’re efficient, responsive and committed to the success of every event.”

The team, with the help of the Farm Show Commission, recently put together a strategic plan to make the complex Pennsylvania’s preferred multi-use facility for expositions, exhibitions, conventions, sporting and social events, meetings and banquets. The plan includes increasing complex utilization, ramping up marketing efforts and making capital improvements.

The plan is a continuation of efforts to operate the complex like a profitable business by increasing revenue and decreasing costs, according to Greig. Since the 2004-2005 fiscal year, the facility’s revenue is up 20 percent. Occupancy in major halls increased to 76 percent, from 72 percent five years ago. During the same time, the facility also managed to cut expenses by $200,000 with steps to reduce energy costs and to operate more efficiently.

As part of the cost savings efforts, Greig also said they are seeking new public-private partnerships to help in the operation of the complex with minimal taxpayer dollars. Recently, the complex entered into a $750,000 sponsorship agreement with Weis Markets for naming rights to the Expo Hall. Other sponsors include Ford, Nationwide Insurance and Highmark. All told, the sponsorships bring in nearly $225,000 to the complex’s overall operating budget each year.

A partnership with the Hershey Harrisburg Regional Visitors Bureau (HHRVB) to serve as the facilities event sales has been in place since 2006 and has been the driving force behind the facility’s success in securing new business.

“We sell the facility to a wide range of clients and market segments,” said Sharon Altland, Director of Sales for the HHRVB. “The size and scope of the facility makes it one of the largest indoor facilities within the Mid-Atlantic region and the location of our destination and the ample lodging options make the entire package very competitive to event organizers of all sizes.”

However, Altland added that while securing new events is the mission of the bureau, the positive experience of working with the entire staff at the facility is what makes her job of securing repeat business a much easier task.

“It’s always easier and more profitable to retain great clients in our business than getting new or one-time clients,” said Altland. “We rely heavily on our location partners to deliver the client experience once we secure the business and the team at the Farm Show Complex and Expo Center always exceeds the expectations of our clients.”

Some major long-term business for the complex beyond the Farm Show event includes the Eastern Sports and Outdoor Show that will be celebrating its 58th year at the complex in February 2013 and is regarded as the largest privately produced annual event at the complex according to Altland. Other events that have become a long-standing tradition for the facility include the Pennsylvania National Horse Show, Fire Expo, and the Christian Homeschool Association of Pennsylvania.

As a partner the HHRVB was also instrumental in securing a portable SnapSports® ShockTower® indoor sports surface system for the facility in 2010. The new court system, purchased in a cooperative agreement among the FSC, Dauphin County, and the HHRVB provides approximately 78,500 square feet of playing surface within the complex – enough space to host up to 15 basketball courts or 20 volleyball courts at one time.

“The SnapCourt makes the Farm Show Complex even more versatile than it already is, allowing us to sell the facility to a new range of sporting events that we could not have hosted previously,” said Gregg Cook, HHRVB Sports Event Sales Manager. “We expect that sports event producers and operators will be excited about the expanded possibilities here.”

The new flooring’s surface and design which provides impact control, ball response, and athlete safety allows it to accommodate a wide range of sports beyond basketball including: volleyball, team handball, indoor field hockey, fencing, futsal, wrestling, and cheerleading.

Since 2010 the flooring has helped the facility attract new sporting events and to retain events that were growing beyond the facility’s previous capabilities, according to Cook. The flooring expansion has helped secure the Keystone Regional Volleyball Association (KRVA) and retain the U.S. Junior Nationals Basketball Championships that began 11 years ago with a few dozen teams and now exceeds 200 teams in 2012.

“The Pennsylvania Farm Show Complex and Expo Center will continue to serve to advance and promote agriculture and commercial industries,” said Greig. “I encourage visitors to stop by one of the many agriculture shows we’re hosting over the next several months and see what we’ve been up to.”

Pennsylvania’s first industries – agriculture and tourism – are partnering to support Pennsylvania’s economic vitality at the following events:

  • All-American Dairy Show (Sept. 15-20) – $9.5 million economic impact, 6,000 attendees;
  • Keystone International Livestock Exposition (Sept. 29-Oct. 7) – $24 million economic impact, 15,000 attendees;
  • Penn National Horse Show (Oct. 11-20) – $36.5 million economic impact, 15,000 attendees;
  • Pennsylvania 4-H Horse Show (Oct. 26-28) – $2.6 million economic impact, 5,000 attendees;
  • Standardbred Horse Sale (Nov. 5-10) – $46.4 million economic impact, 15,000 attendees.

For more information, visit www.pafarmshowcomplex.state.pa.us or call 717-787-5373. 

Author: Rick Dunlap

Public Relations Director
Visit Hershey & Harrisburg
3211 North Front Street, Suite 301 A, Harrisburg, PA 17110