The Marketing Assistance Program was created as an incubator to local tourism-related projects and/or events. Offered twice each year (Spring and Fall), this program supports eligible Partners with financial assistance for Marketing and Sales programs, via a matching funds model. Up to $7,500 may be provided for approved Marketing and Sales-related projects.
These funds are made possible through the increased generation of Dauphin County tourism room tax funds. Applicants must demonstrate active participation with local organizations that market, sell and promote economic growth throughout Dauphin County.
STEP 1 – Schedule a meeting to go over the guidelines with the President or VP of Operations.
STEP 2 – Complete an application, including proposed bids, marketing plan, tools of measurement, anticipated advertising plan, including estimates, rough copy, mock-ups/comps.
STEP 3 – Submit completed application according to time line below. (Late/incomplete applications will not be accepted.)
STEP 4 – Applicants will present their Marketing Plan to a review panel. Decisions are made by majority vote.
STEP 5 – Within 30 days you will be notified informing you if, and to what degree Visit Hershey & Harrisburg has approved funding for your project/event.
STEP 6 – Any changes or amendments to the approved application must be approved by Visit Hershey & Harrisburg prior to execution.
STEP 7 – Creative MUST be approved by Visit Hershey & Harrisburg PRIOR to execution, including approved Visit Hershey & Harrisburg messaging/creative.
STEP 8 – Submit payment request by providing proof of paid invoices. Visit Hershey & Harrisburg will match expenses up to amount granted.
STEP 9 - Upon completion of the approved project or event, a final report must be submitted within 60 days. If the report is not submitted to Visit Hershey & Harrisburg within 90 days of project completion,Visit Hershey & Harrisburg’s agreement with you and/or your organization is considered null and void. All requests for payment must be submitted within one year of grant approval.
Failure to comply with the terms and conditions of the agreement may result in penalties, including fund repayment.
Potential matching funds for approved Projects can be up to:
Review Panel Members:
A Marketing Plan must be submitted with each Application. The Marketing Plan is defined as a brief narrative (1 to 3 paragraphs only) detailing your overall marketing strategy and target audience (type of visitors who live a minimum of 20 miles from your place of business). The purpose of this narrative is to provide the Review Panel with your rationale on where – and to whom – you will be marketing to attract overnight guests. Incomplete Marketing Plans may result in a rejected grant application.
Expected Tools of Measurement
Total Project Costs/Planned Sources of Funding (50% match)
Media Schedule or Expected Reach
Plan of Distribution
Current Visit Hershey & Harrisburg paid Partnership
Nonprofit Tax Status Form (if applicable)
Visit Hershey & Harrisburg Review/Approval:
Creative (design, etc)
Appropriate representation of branding/required verbiage.