The HHRVB President leads the bureau in its efforts to be a premiere Destination Marketing Organization. From spearheading the bureau’s strategic goal plans to advocating for funding and support of our local and state tourism industry, the HHRVB President is on the front lines of the efforts to strengthen economic development through tourism.
The HHRVB Vice President of Operations is the touch point for all bureau departments, helping them to work to their individual strengths while never losing sight of the power of teamwork. The VP of Ops helps to keep the staff focused and in tune with the needs and expectations of our Partners and the entire Hershey Harrisburg community.
The Sales Department includes a Director of Sales, and Sales Managers for Meetings & Conventions, Groups & Tours and Sports. They travel across the country to Trade Shows where they can connect with planners who are looking for new event destinations. They sell our region and all its awesome assets, and they love doing it! Each hotel room-night secured by our Sales Team contributes to the overall economic growth of our region.
The Marketing Department includes a Director of Marketing, Manager of Web & Marketing
Communication Technology, Manager of Communications, and Project Manager. The team is responsible for the strategic planning, design and implementation of the bureau’s brand, and all bureau marketing items including annual publications, Web sites, print materials, e-communications, advertising placements and social posting. Marketing gets to brag about YOU!
There are so many unique and special stories to be told about our region. The Director of PR Communications works with travel writers to uncover the untold stories about the region’s most visible assets and the hidden gems that visitors love to discover. PR is responsible for the development and distribution of strategic earned media communications, media relations and community outreach including oversight of all bureau communications for consistency of brand message.
The tourism community is a big family and we’re always working to expand the family tree. The Director of Partnership oversees HHRVB Partner recruitment and services such as benefits, professional development programming, Partner meetings and networking opportunities, awards ceremonies and bureau-to-Partner communications.
“Can you give me directions from Canada to Harrisburg?” Our full-time Manager of Visitor and Partnership Services will always answer, “Yes I can.” This position is a daily touch point between the HHRVB staff, visitors and Partners. It involves oversight of all fulfillments of materials and information pertaining to consumer requests via bureau email, phone, Web site, and walk-ins. It also involves assisting sales, marketing, and partnership initiatives as needed.