Since Michael Furman photographed his first car in the studio, he became fascinated by the mascots and badges that have identified them. They appear as small sculptures or designs in themselves, and became the subject of Michael’s recent book, Automotive Jewelry, Volume One; Mascots, Badges. A book like this had not been undertaken before – a visual reference of the great automotive “identifiers” since the late 1800s – unencumbered by the distractions of color, reflections and shapes that normally limit their presentation.
Mascots and badges vary and mature over the years, reflective of design trends, safety regulations and material availability. The importance of the mascots – how they began as early branding forms and then became integrated into the overall design and presence of the car. Images from the Automotive Jewelry, Volume One; Mascots, Badges book is the subject of this unique art exhibit.
More about artist Michael Furman:
As a young boy, Michael Furman first picked up a camera to photograph a 1963 Corvette Split Window Coupe. And thus began a life-long love affair with cars and cameras.
Michael studied photography at the prestigious Rochester Institute of Technology, earning a Fine Arts degree in 1974. Upon graduation, he opened his studio in his native Philadelphia, and built a successful business shooting still life assignments for major advertising and corporate clients. But it was a long-standing love of cars that led him to the challenge of shooting cars in the studio.
While shooting new cars for the major manufacturers, Michael was asked to shoot a number of vintage automobiles and motorcycles. He instantly became enamored with these elegant forms; this new path leading to his position as the most sought-after photographer of significant automobiles in the world.