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Mecum Auctions will return to HHR in 2015 after record-breaking first-time event for North East

Published: Aug 2, 2014

Mecum will return to the PA Farm Show Complex in Harrisburg from July 30 - Aug. 2, 2015 following reports of unprecedented sales and attendance for its first car & motorcycle auction in the North East U.S. held this July in the HHR. 

Mecum Auctions’ opening act in North East sets company records for new shows with sales surpassing $21 million & 20,000 in attendance.
Inaugural auction in Harrisburg, PA this July drew unprecedented sales and attendance, 
setting the stage for Mecum’s return to the region in 2015 & beyond. 
www.mecum.com

Harrisburg, PA – Mecum Auctions reported unprecedented sales and attendance for its car and motorcycle auction held for the first time in the North East U.S. from July 24-27, 2014 at the Pennsylvania Farm Show Complex & Expo Center (FSC) in the Hershey Harrisburg Region (HHR). 

The highly anticipated auction began with 1,056 vehicles for sale and concluded with a total of 735 classic cars and vintage motorcycles being sold. According to Mecum officials, the exceptional 70 percent sell-through rate resulted in total sales of $21,111,582. Organizers also reported approximately 20,000 people attended the auction throughout the four-day event.

RELATED NEWS: NBC Sports Group and Mecum Auctions sign multi-year agreement
to present coverage of Mecum Collector Car Auctions
(announced Dec. 18, 2013).

“The large volume of registered bidders and spectators from all points along the East Coast including Maine, New York, and Virginia set a company record for any new show location,” said Dana Mecum, president and founder of Mecum Auctions. “The unprecedented crowd translated to hearty bidding and enormous sales for both the collector cars and the vintage motorcycles.”

Tourism officials for the Hershey Harrisburg Region were anticipating a strong response to the new show with Mecum clients and fans asking the Walworth, Wisconsin-based auction company for an East Coast show for years. Mecum’s 2014 schedule features twelve (12) classic and collector car auctions and four (4) vintage tractor auctions to be held in Florida, Iowa, Texas, Missouri, Indiana, Tennessee, Illinois, Pennsylvania, and California. 

2015 RETURN
Mecum will return to Harrisburg next year, according to the Hershey Harrisburg Regional Visitors Bureau (HHRVB), that manages event sales for the FSC. The dates for the 2015 auction will be July 30 through August 2.   

“We are thrilled to have Mecum return,” said Mary Smith, HHRVB President. “Mecum is great for our region and the region is great for Mecum. The event helps our economy and the easy access to our area for the major population centers in the North East and Mid-Atlantic Regions of the country make the event accessible for buyers and sellers.” 

The direct economic impact for the region from lodging and meals alone for the 2014 event was estimated at nearly $2 million; and the city of Harrisburg will receive an additional $20,000 approximately in Amusement Tax revenue from event ticket sales. There will be additional revenue for the Commonwealth of Pennsylvania for any cars that are purchased during the show and registered in the state within 30 days, but officials are unable to project that number.

Smith also credits the region’s well-established reputation among car enthusiasts and long history of hosting national events connected to America’s car culture as significant contributors to record-breaking attendance numbers for a first-year Mecum Auction.

The region hosts world-class car events such as the AACA Eastern Division National Fall Meet, held since 1955 in Hershey and now considered one of the largest antique automobile shows and flea markets in America; and The Elegance At Hershey, held since 2011 with The Elegance, a judged Concours d’Elegance featuring 75 of the world’s rarest vehicles; and a Grand Ascent vintage racing hill climb. 

Collectors and connoisseurs also have come to recognize the Hershey Harrisburg Region as the headquarters for the Antique Automobile Club of America (AACA) and the majestic AACA Museum, a 71,000 square-foot Smithsonian-affiliated museum opened in 2003 as a complement to the organization’s Research Center and Library. Today the three-story museum houses 100 cars on display; the Museum of Bus Transportation Collection; more than 30 motorcycles, motorbikes and Cushman; and the largest private collection of Tucker automobiles & automobilia.   

MECUM.COM
Mecum’s Web site features a live stream of each auction in addition to daily updates of the most recent consignments including photos and descriptions of each vehicle. For access to complete auction results and other member benefits, signup for the free InfoNet service offered at www.mecum.com. For more details on an upcoming auction, to consign a vehicle or to register as a bidder, visit www.mecum.com or call (262) 275-5050.

SALES RESULTS
A total of 596 of the 868 cars changed hands, as well as 139 of the 188 motorcycles. Top sales among the cars included a one-of-four 1970 Dodge Hemi Coronet R/T (Lot S107) equipped with both the 426/425hp Hemi engine and four-speed manual transmission that gaveled at an unmatched $305,000. Serial number one of the estimated 12 built, a 2012 Cadillac CTS-VR Hennessey Twin Turbo Coupe (Lot S196) grabbed the second seat in top sales at a hammer price of $165,000, and a three-time MCA Concours Gold-winning 1968 Shelby GT350 Convertible (Lot S168) followed at $145,000.

Complete Top 10 Sales among the collector cars (all individual sales reflect hammer prices):
    1.    1970 Dodge Hemi Coronet R/T (Lot S107) at $305,000
    2.    2012 Cadillac CTS-VR Hennessey (Lot S196) at $165,000
    3.    1968 Shelby GT350 Convertible (Lot S168) at $145,000
    4.    2006 Ferrari F430 Spider (Lot S101) at $130,000
    5.    1967 Chevrolet Corvette Coupe (Lot S180.1) at $125,000
    6.    1941 Ford Convertible Resto Mod (Lot S125) at $125,000
    7.    1963 Chevrolet Corvette Resto Mod (Lot S208) at $120,000
    8.    1964 Chevrolet Corvette Resto Mod (Lot S164.1) at $105,000
    9.    1959 Mercedes-Benz 190SL Roadster (Lot S158) at $105,000
    10.    1993 Ferrari Testarossa 512 TR (Lot S199) at $102,000

Motorcycles were also extremely well-received with an outstanding 74 percent sold. The lineup was highlighted by the Mike Quinn Collection, and after a stout round of applause from the crowd in recognition of Mr. Quinn’s grand collection of more than 100 Harley-Davidson’s, bidding was very active. Not only did Quinn’s motorcycles dominate the top sales, but they also achieved an 89 percent sell-through rate.

The Top 5 Sales among the motorcycles (all individual sales reflect hammer prices):
    1.  1920 Harley-Davidson J-L20 T (Lot U22) at $58,000
    2.  1911 Harley-Davidson 7-A Single Cylinder (Lot U21) at $45,000
    3.  1947 Harley-Davidson FL with Sidecar (Lot U29) at $43,000
    4.  1956 Harley-Davidson FLH (Lot U39) at $41,000
    5.  1957 Harley-Davidson FLH (Lot U42) at $33,000

 

Author: Rick Dunlap

Public Relations Director
Hershey Harrisburg Regional Visitors Bureau
3211 North Front Street, Suite 301 A, Harrisburg, PA 17110
Rick@HersheyHarrisburg.org
Rick's Twitter 
Cell: 717.884.3328

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