Hershey Harrisburg Regional Visitors Bureau reported results from Fiscal Year 2011-2012 to audience of 130 tourism stakeholders and bureau partners during annual breakfast event.
Harrisburg, PA – Mary Smith, President of the Hershey Harrisburg Regional Visitors Bureau (HHR) and several members of her sales and marketing team delivered important results from the 2011-2012 Fiscal Year Annual Report on Tuesday, December 11 to an audience of 130 local tourism stakeholders attending the organization’s 2012 Annual Partnership Breakfast at The Hotel Hershey.
Smith sighted “persistence” as one of the bureau’s fundamental traits that contributed to the year’s many impressive accomplishments.
“As a Japanese Proverb wisely says ‘Money grows on the tree of persistence,’ and our bureau certainly planted many of those trees this year,” Smith said in her opening remarks. “As a result of our persistence, our marketing and communication efforts, and our partners’ support, this region realized a positive growth in hotel occupancy; the average daily rate (ADR) for hotel rooms; and revenue per room (RevPAR) over last year.”
According to Smith Travel Reports, which tracks lodging statistics nationally, from July 2011 to June 2012 the HHR outpaced the national average (4.3%) this year for RevPAR by 3.2 points with an overall 7.5 percent increase for the region over the previous year.
The local hotel occupancy grew by 6.7 percent over the previous year, significantly outpacing the projected national growth rate of 0.5 percent, and the region’s occupancy rate of 60.6 percent placed the demand for rooms in Dauphin County in the top tier of the area’s competitive set and on par with national averages for the year. Occupancy rate for the region in the previous fiscal year (July 2010 - June 2011) was 56.8 percent.
During her presentation, Smith also cited a host of exciting new and returning events between July 2011 and June 2012 that helped the area including the Keystone Regional Volleyball Association that brought in 6,000 attendees and contributed $1.2 million to the local economy; Keystone State Games returned for the second year of the newly extended four-year commitment this summer along with the PA Senior Games that brought in a combined 13,000 participants – roughly 2,000 more people than the previous year. Each year of the Keystone and Senior Games is expected to generate approximately $7 million in economic impact.
Smith also reported on the bureau’s successful efforts to secure the 2012 US Figure Skating Eastern Sectional Synchronized Skating Championship in January with 15,000 participants and a $3.4 million impact; PA Jr. Wrestling; the 2011 National Jr. Angus; and the US Junior Nationals Hershey Showcase Girls Basketball Tournament which has continued to grow over the past 10 years from 40 teams to 250+ teams today.