WorkPlay, PA (Hershey Harrisburg Region) – The Hershey Harrisburg Regional Visitors Bureau (HHRVB) staff and sales partners went bell to bell on Tuesday competing against one another in The Salvation Army Harrisburg Capital City Region’s inaugural “Battle of the Bells” fundraising campaign that runs from November 17 to December 31, 2011.
“We made it a fun competition within a competition,” said Candice Fry, HHRVB Group Sales Manager and organizer of the bureau’s “Battle of the Bells” efforts. “Sales folks are already competitive by nature, so we used that to raise the stakes among our different sales market segments who volunteered.”
The bureau devised three teams made up of Meetings and Conventions sales partners, Group Tour sales representatives, and the HHRVB staff. The first two were positioned at Wal-Mart on Route 322 and the bureau staff was at nearby Sam’s Club. At the end of the day, the Group Tour team at Wal-Mart won, bringing in $230 of the total $550 raised by all three teams that day.
“Regardless of who won, the bureau and our valued partners in tourism wanted to be a part of The Salvation Army’s Red Kettle campaign efforts,” said Sharon Altland, HHRVB Director of Sales. “This year’s creative twist on raising awareness of that organization’s efforts gave us the perfect opportunity to have some friendly intermural competition. We hope raise even more money next year.”
More than 500 local business and community representatives are expected to participate in The Salvation Army Harrisburg Capital City Region’s (TSA Harrisburg) Red Kettle Campaign, launched by 99-year-old Mrs. Selvey, who had the honor of being the first bell ringer of the year. A 20-year Red Kettle veteran, Mrs. Selvey has a loyal following. TSA Harrisburg has been helping residents of Harrisburg and its surrounding communities for over 100 years.
“Our goal for The Battle of the Bells is to continue to feed, clothe, and care for those in need, and deliver a marketing advantage for companies to donate,” said Kathleen A. Pavelko, advisory board member and president & CEO of WITF Inc. “It wraps team building, brand building, social responsibility, and community leadership all into a Red Kettle experience,”