DMAI (Destination Marketing Association International) again recognized the Hershey Harrisburg Regional Visitors Bureau among a very select group of destination marketing organizations worldwide for the bureau's professionalism and performance in accordance with international standards and benchmarks. Only 180 DMOs worldwide have earned this industry accreditation since the program began in 2007.
Hershey Harrisburg Regional Visitors Bureau renews
Destination Marketing Accreditation
DMAI Accreditation recognizes HHRVB among Destination Marketing Organizations (DMOs) worldwide for their professionalism and performance in accordance with international standards & benchmarks.
Harrisburg, PA – The Hershey Harrisburg Regional Visitors Bureau (HHRVB) announced the organization has renewed its Destination Marketing Accreditation with the Destination Marketing Association International (DMAI).
DMAI is the global trade association for official destination marketing organizations (DMOs) with over 600 official DMO members representing more than 4,100 employees in over 15 countries and more than $2 billion in annual budgets collectively. DMAI protects and advances the success of destination marketing worldwide and provides members with information, resources, research, networking opportunities, professional development, and certification programs.
“By maintaining our DMAI accreditation, we are demonstrating that our organization meets the highest professional standards in sales, marketing, and communications for a Destination Marketing Organization,” said Mary Smith, HHRVB President. “This accreditation gives us an immediate competitive advantage when we are representing this region as a premiere travel destination to meeting and event planners, group tour operators, sporting event producers, and travel media.”
DMAI accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.
“We congratulate our Partners in Tourism at the HHRVB for retaining this rare and highly coveted recognition from the tourism industry’s top internationally recognized professional association,” said Jeff Haste, Dauphin County Commissioner. “Our county’s extraordinary tourism efforts remain in very rare company with only 180 DMOs worldwide earning this official accreditation since the program began in 2007.”
“By successfully renewing their DMAP accreditation, the Hershey Harrisburg Regional Visitors Bureau has maintained their commitment to quality programs and services,” said Jack Wert, DMAP Board Chair. “DMAI accreditation communicates to the bureau’s Partners, community leaders, and industry stakeholders that HHRVB has attained a measure of excellence assuring that their trust is well placed and their business is in good hands.”